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Culinary Care

Culinary Care is a ready meal business tailored towards people on dialysis who are limited to renal diets. Their mission is to look after those who have been consistently forgotten by supermarket chains by providing them with an array of nutritious meals so that they can experience variety and eat healthily with ease. 

Brand Values





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This visual identity uses abstract illustrations to reflect the organic imperfectness of food, showcasing some of the food included in a renal diet, while creating a picture of health and variety to convince an audience to take this product home. Subtle hints of a kidney shape used as the submark logo, and "renal" being spelt backwards in the primary logo, reminds the audience who the brand is aimed at and the story behind it.

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